Alexa on Fitbit
Overview
I was the lead UX designer on a cross-functional team for Fitbit's first-ever on-device voice assistant, Amazon Alexa - launched in 2019.
tHE Challenge
I pioneered the integration of Amazon Alexa onto a speakerless smartwatch - a first in the industry.
Impact
Launched on 3 devices
First voice assistant to launch on Fitbit
First time Alexa was featured on a smartwatch - setting the standard
Key purchase driver for Versa 2
PROCESS HIGHLIGHTS
Collaborating effectively with 3rd party partner (i.e. Amazon)
Working on the cutting edge of innovation (no similar products on the market at the time)