Overview

I was the lead UX designer on a cross-functional team for Fitbit's on-device sleep profile experience, launched in 2021.

tHE Challenge

While sleep metrics offer a glimpse into your sleep, Sleep Profiles provide a much deeper understanding of your long-term sleep patterns and how to improve them. The catch? Profiles require a month of consistent wear to generate. To address this, I designed an engaging on-wrist experience that motivates users to wear their watch daily, ensuring they collect enough data for a profile by the end of the month.

IMPACT

• Sleep Profile drives Premium subscriptions, highlighting its product value.

PROCESS HIGHLIGHTS

• Designing a month-long experience with multiple state changes each day

• Leading UX from concept to launch